Every designer has their own style to try to design, that’s the sweetness of art. It also can be a pitfall of business-related design. Without clear direction and communication, creative workers must believe in interpretation. it might be great if designers could read minds to ascertain the envisioned outcome, but that obviously isn’t possible.
There’s excellent news, though: The hindrances of the graphic design process aren’t inevitable. If you’re the client, you’ll avoid them by doing one thing really, really well: communicate together with your designer. Yes, it’s literally that easy. You just have to know the best ways to assure that your designer is on the proper course.
For those who need some help with understanding how, you can find the graphic design process outlined below, designed with one of those who understands the art form better than most: a seasoned creative professional like graphic design subscription online. Lisa Suozzi, the owner of Lisa Suozzi Design Inc., has been a graphic design concept director in LA’s television and film industries since 1999 and is also responsible for two Emmy nominations and 12 Emmy wins. Below are her three steps to effective graphic design creation.
1) Have A Vision.
Have a vision for your goal and what you are aiming to produce. Write it down in words and images, and then talk with your designer about it.
Make sure to say what your design concept is supposed to do for you: should it display an image, tell a story, give a message? Conceptualize your vision by imagining the audience that will see the work after you’ve produced it. Do you want the audience to be surprised? Do you want them to be moved or inspired? Know what you want from your design solution.
2) Illustrate Your Vision In Example.
Once you know exactly what your vision is, show the visual designer through an example that illustrates this vision in words as explained above.
For example, if you want to show an image, give a description of what the image should be. Is it a drawing, sketch, computer-generated graphic? What colour scheme is it? Are there any specific elements? What iconography or typography do you want to be used? Is there a message or story that should accompany the image? Explain all of this to your designer so that he or she knows what you want.
It is very important to discuss these things upfront with your designer and tell them exactly what results in your need for the design. If you don’t communicate clearly enough in step one and give enough relevant information, your designer will not understand what you are looking for – and the final product will not be effective.
3) Set Your Expectation.
Be transparent about what you would like for turnaround times and project status updates. There’s no need for you to carry back. Then, offer detailed, constructive, and supportive feedback after receiving each design iteration to drive forthcoming drafts. for instance, does one notice any errors? Are you balking at a colour? Does the font seem out of alignment? Air your opinions, and use more visuals to initiate new directions for your design.
Communication doesn’t need to be hard, but it does need to happen if you would like your graphic design experience and output to be extraordinary. Remember: Your goal is to speak what you would like so your designer can make it happen.